For Immediate Release
SCOTT’S PROTEIN BALLS LAUNCHES NEWEST FLAVOR CINNAMON BUN AT NATURAL PRODUCTS EXPO EAST IN PHILADELPHIA
New Offering Packs Cinnamon’s Many Health Benefits in One Snack
New York, NY (September 21, 2023) – Scott’s® Protein Balls is launching its newest flavor, Cinnamon Bun, made with all organic ingredients, at Natural Products Expo East (Booth #4472), one of the premier food shows featuring all organic and natural brands. The newest flavor is packed with the super ingredient cinnamon, always a consumer favorite, that is proven to have many health benefits. This will be the eighth flavor variety for the company which is rapidly growing in response to consumer’s unwavering demand for healthy, great-tasting snack options.
Scott’s Protein Balls just wrapped up an active and productive summer season, adding numerous retail locations, with the snacks now available in almost 100 locations. New additions include top specialty store Citarella, with three stores in the Hamptons, the popular Long Island seaside community, and most recently in the New York City area, including Greenwich Village and Greenwich, CT. Scott’s Protein Balls are the only refrigerated protein balls featuring healthy ingredients.
“We are excited to be introducing another healthy flavor option for consumers,” says Lori Levine, Co-Founder and CEO. “The focus on cinnamon was intentional as it is known as a superfood ingredient and people love cinnamon!”
Working with Nutrition Educator and Culinary Consultant, Tricia Williams, Founder and CEO of Daily Dose, the Cinnamon Bun snacks are also the company’s second flavor to be made with its Proprietary Protein Powder Blend, packed with higher protein and other superfood ingredients. Each serving has 8 grams of protein.
“There are so many health benefits to consuming cinnamon,” says nutritionist Lizzy Swick MS, RDN. “What I love about working with Scott’s Protein Balls is that each flavor features a focus on a key ingredient that packs the necessary nutrients your body needs. The company equally focuses on taste and satisfying common cravings, which is what sets them apart.”
Cinnamon helps support blood sugar balance and better metabolic health. It is also rich in antioxidants, is anti-inflammatory, and beneficial for circulation and heart health. Other benefits include balancing gut health, helping to reduce blood pressure, and optimizing glucose levels.
Founded in 2020, Scott’s Protein Balls were created by Scott Levine, Co-Founder and CFO, for his wife Lori who, after a battle with breast cancer, was looking for a clean soy-free low-sugar snack to take on the go that didn’t sacrifice taste. The company offers seven other flavors including Peanut Butter Cup, Peanut Butter Cacao, Mint Chocolate Chip, Brownie Batter, Confetti, Snickerdoodle, and Java Peanut Butter. Seasonally, they offer limited-edition flavors including Pumpkin Spice (available now through October), Red Velvet, and Peppermint Bark.
Educating consumers about what makes us different is a primary mission for Scott and Lori. “There are so many people that don’t realize the unhealthy ingredients in ordinary protein snacks,” says Lori. “Especially after my cancer journey, I am dedicated to bringing our healthy balls to everyone.”
During the Natural Products Expo East, Scott’s will be hosting its ever-popular Protein Power Hour at its booth #4472 from 2-3 pm daily. Scott’s Protein Balls can be found at JFK, LaGuardia, and Newark airports and throughout New York, New Jersey, Connecticut, Florida, Missouri, Pennsylvania, Texas, and North Dakota.
About Scott’s Protein Balls
Scott's Protein Balls are 100% plant-based protein balls, perfect for an active lifestyle and the family on the go. They are fresh from the fridge, made with no preservatives, and are a healthy and delicious snack that is gluten-free, soy-free, dairy-free, and non-GMO. Scott's Protein Balls is also a proud partner of the Breast Cancer Research Foundation (BCRF), donating a portion of all sales to the cause that is very close to their Founder, breast cancer survivor, Lori Levine's heart. For more information visit www.scottsproteinballs.com.
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Press Inquiries: Sabrina Levine Communications
Sabrina Levine / Sabrina@sabrinalevinpr.com / 917-769-4434
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